Your data platform is broken — and here’s the fix!
90% of enterprise storage systems collapse under ransomware and buckle at petabyte scale. In this episode, guide & CTO Jason Lohrey reveals how Mediaflux — built from first principles — rewrote the rules. Think hundreds of PB, real-time rollback, built-in malware defense, and unified management of both structured and unstructured data. This conversation blends cold physics with creative flair — and hits the frontier of data engineering.

00:00 Why today’s data platforms are broken
00:29 Welcome Jason Lohrey (Founder, CEO, Quantum Physicist)
01:21 Academic failures and finding art in software
03:04 From dot-matrix art to smelting optimization
04:24 Visual effects at Kodak and founding Arcitecta
06:00 Writing Mediaflux from scratch at Bundanon
08:43 The moment he deleted 80,000 words — and why that mattered
10:12 Structured vs unstructured data: solving both holistically
11:54 Building every protocol and database from scratch
13:18 Why open source increases the attack surface
15:06 Designing for 140 billion files (and beyond)
16:59 Real-time streaming file system innovation
18:20 How Mediaflux works (file system + database + API)
21:44 Plug-and-play data migration across storage platforms
23:41 Data growth, matter, and the physics of storage
26:27 Storage on DNA, glass, and ceramics?
28:22 What data do you have? What do you want to do with it?
31:08 Backup isn't enough: RPO and RTO of zero
34:04 Pressure on storage and real-time rollback
36:12 Why Arcitecta has stayed quiet — and what comes next
38:27 Innovation as future insurance
40:07 Post-quantum cryptography and future risks
42:48 Wrapping up: A company you need to know more about

Key Takeaways:
• Why “backing up 100PB” is fantasy — traditional backups fail at scale
• Artist residency origin story behind Mediaflux’s inception
• How Arcitecta built NFS, SMB, S3, XODB, and every protocol from scratch
• Real-time ransomware rollback — seconds instead of days
• First-principles design enabling 140B+ file scale
• Exploring the physics of data and matter, storage on DNA/glass, and post‑quantum cryptography

Arcitecta has spent 20+ years flying under the radar — now it's powering global data platforms in research, defense, and industry.

Arcitecta was founded in 1998, based in Melbourne, Australia.

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☑️ Technologies & Topics Covered
Mediaflux • XODB • Cyber resilience • Ransomware rollback • Structured + unstructured data • Hyperscale storage • Metadata-first design • Protocol-level innovation • Hybrid/Multi‑cloud • Time‑series data • First‑principles engineering • Future of data

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EPISODE LINKS

Arcitecta Website: https://www.arcitecta.com  
Arcitecta on LinkedIn: https://www.linkedin.com/company/arcitecta-pty-ltd
Jason Lohrey on LinkedIn: https://www.linkedin.com/in/jasonlohrey

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